Dynamics CRM 4.0 is a great CRM. It’s got great integration with Outlook, is available in both hosted and on-premise versions, and has excellent out of the box support for the primary “CRM” scenarios: sales, marketing, service management, service scheduling. The hosted (”CRM Online”) version even has a very nice new implementation of Internet Marketing features!
In my opinion, however, the most exciting role for Dynamics CRM is as a “customization platform”. Recently we’ve started to see people referring to it as “XRM”, with the “X” indicating its adaptibility to any line of business application area. Essentially, if you need to build a database application and use the Internet as your delivery platform, you should consider Dynamics CRM as your app foundation.
I’m excited about the next release; I think Microsoft is really going to push this XRM concept, and make the platform both easier and more powerfully extensible. But in the meantime, we’ve got the 4.0 release, and if you are new to customizing CRM, or if you need to pass the Dynamics CRM 4.0 Customization and Configuration exam (30-631), you might want to watch some of my videos on the topic.
A note on these recordings: some of them were made as part of the Partner Readiness CRM Certification Bootcamps I ran for Microsoft in 2007 and 2008. But don’t be put off by the exam-specific discussion even if you don’t give a hoot about passing an exam. The customization exam for crm 4 is very good, in the sense that it tests things customizers REALLY DO need to know. So the topics covered in these certification-centric recordings I made are important whether you care about certification or not.
Watch this video for Dynamics CRM 4.0 core customization concepts. This is a good 30-minute (or so) overview of the various ways you can customize Dynamics CRM: form and view customizations, entity and attribute customizations, entity relationships and mappings, workflows, .NET extensions.
Here’s a detailed (and longer!) video that covers configuration topics (security roles, business units, system settings). Even though they aren’t really customization topics, per se, you really do need to understand them to be an effective customizer of Dynamics CRM. The first 10 minutes covers program-related information, so you can skip that if you want to go directly to the meat of the content!
Here’s the rest of the content for the full-blown training sessions from the partner readiness sessions, all in the detailed (and long) format similar to the configuration recording above:
Session 2: Organizational Settings
Session 3: Customization Overview, Forms and Views, Entities and Attributes
Session 4: Entity Relationships, Mappings, Deployment Manager, Translating and Renaming Entities
And finally, if you really DO want to take the exam, click this link for a walk-through of a 631 practice test, with commentary (from me). These practice tests were posted on Microsoft.com/learning for a while, but I think they took them down — at least I can’t find them. (If you ever find them, please let me know where they are! )
I hope you found this useful; and if you do take the exam, good luck!
Richard