Recommendations
Web2CRM … from CRMInnovation
If you’ve ever had the need to let a site visitor fill in a web form and create a Dynamics CRM record with the data, you’ll appreciate a) how important that functionality is, and b) what a hassle it is to implement in out of the box CRM! Lately I’ve become a convert to a remarkably useful application, Web2CRM, from a company in St. Loius called CRM Innovation. I use it now any time I need to bring the contents of a web form into CRM, and I recommend you use it if you have those requirements. They have a 7-day free trial, which you can take advantage of by clicking this link and creating your trial account. If you like it, you can convert your trial subscription to a full license for $495 for 12 months. Tell Jerry that Richard sent you and you might even get a 13th month for free!
Working with Dynamics CRM 4.0
In my opinion, Jim Steger and Mike Snyder’s book is the best single book on Dynamics CRM 4.0 for a wide range of users, power-users, customizers and administrators. If you can only buy one book, make it this one:
Programming Dynamics CRM 4.0
Steger, Snyder et al set the pace in the developer category as well. Somewhat more technical than Working with, this book features excellent coverage of client-side scripting, site map and isvconfig customizations, plug-ins, web services and .NET extensions.
My book on Dynamics CRM 4.0 Workflows
Workflows are one of the most importantly improved feature areas in the 4.0 version, and I wrote a book all about them. I think it’s pretty good and I recommend it. With a purchase, you also get access to the online version, where you can download the frequently updated pdf version, plus sample workflows and customizations.
CWR Mobile CRM…from CWR Mobility
As mobile devices become ubiquitous, mobile CRM moves from the nice-to-have to the must-have category. If your organization runs Dynamics CRM and needs to support mobile users on Windows Mobile, BlackBerry and iPhone, there’s really only one choice: CWR Mobile CRM from CWR Mobility. The more I work with this product, the more I like it. Native online and offline support for all three client platforms, a metadata-driven architecture, support for on-premise and online deployment models, role-based profiles, fast synchronization.
On February 15, 2010, CWR Mobile CRM became available as a free download through Apple’s App Store! (picture below). I recently worked on a project that involved building a prototype mobile CRM application for a large field sales force and we used CWR Mobile CRM. As a side note, one of the things I learned was how hard it is to deploy iPhone apps if you are not in the App Store. (Talk about a locked down platform!) Now that Mobile CRM is available through the officially approved App Store channel, it should get plenty of well-deserved attention.
The Dynamics CRM User Group featured CWR in our Dynamics CRM Mobility 2009 So-Hot-Summer series — here are links to CWR CEO Erik van Hoof’s presentations:




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