The Importance of Analytics
March 23, 2012 – When I first started doing marketing automation integrated within Dynamics CRM, the only thing I cared about was email tracking. That is, after sending a marketing email, knowing which emails were delivered or bounced, which ones were opened or clicked through, and so forth. But the more marketing I do, the more I appreciate the importance of other features as a complement to email tracking, and one of those – analytics – is the topic of this article.

