Comments on: CoreMotives and CRM Digital Marketing, Part 1

By: Rob Gilfillan

Rob Gilfillan — Thu, 05 May 2011 12:11:26 +0000

Hey Richard, We are looking into utilizing Core Motives as a web intelligence solution for our business. We host CRM behind our firewall and have some concerns with allowing our data to be accessed outside the firewall. Do you have any information that could put our mind at ease or possible have a solution that could be implemented behind our firewall and hosted on our site?
Any feedback would be appreciated.

Rob

By: Richard Knudson

Richard Knudson — Fri, 15 Oct 2010 01:24:47 +0000

Thanks Dan!

I checked into Exact Target a while back because I’d always heard good things about it. At the time my production CRM was Online and if memory serves ET didn’t support CRM Online…Remind me: do you support CRM Online and if not any plans to do so?

By: Dan Cefaratti

Dan Cefaratti — Tue, 12 Oct 2010 18:15:02 +0000

ExactTarget will work with CRM 2011, which is just around the corner. We now offer Lead Scoring, Web Analytics, and Social Profiling capabilities.

By: Richard Knudson

Richard Knudson — Thu, 22 Apr 2010 20:54:39 +0000

Hi Anna,

Thanks for your note.

I’d always heard good things about ExactTarget from customers who use it, but unfortunately it does not work with CRM Online (the cloud version of Dynamics CRM, hosted by Microsoft here http://crm.dynamics.com). I use CRM Online for my production CRM, so anything I use has to work with both the on-premise and the Online version.

Do you use ExactTarget?

By: Anna

Anna — Thu, 22 Apr 2010 20:22:21 +0000

What was the reason you didnt like ExactTarget out of curiousity since they have direct plugin as well for CRM?

By: Richard Knudson

Richard Knudson — Tue, 20 Apr 2010 18:01:04 +0000

Hi Becky, thanks for your note. Glad you’re getting good use out of it! I haven’t used the forms capability as yet since I really like Web2CRM for that, but the combination of e-mail marketing and web analytics integrated within CRM is reason enough to use the product.

By: Becky

Becky — Tue, 20 Apr 2010 13:24:44 +0000

Have to agree with you here – been working with Coremotives for a short while outselves now here in the UK, and it is truly a fantastic product for adding digital marketing capability and analytics to Microsoft CRM.

By: Becky

Becky — Tue, 20 Apr 2010 13:24:28 +0000

By: Nathan

Nathan — Mon, 19 Apr 2010 15:31:09 +0000

Thanks Richard! Lots of good information here if I ever need this functionality!

By: Richard Knudson

Richard Knudson — Mon, 19 Apr 2010 12:12:07 +0000

Thanks for the note, Doc. I agree: not being able to really know what happens after you send out a marketing e-mail (or having the information disconnected from your CRM) is a problem. And worse, sometimes you don’t even really know how much of a problem it is, since “you don’t know what you don’t know”. Ya know?