April DCRMUG Meeting: CoreMotives and Integrated Internet Marketing
Block off your calendar for Thursday, April 29 2010 3:00 PM to 5:00 PM CST: we’ve got CoreMotives (www.CoreMotives.com) scheduled to present on its suite of integrated Internet marketing tools. And when I say “integrated”, I really mean “integrated smack dab in the cozy confines of your very own Dynamics CRM, regardless of whether you’re running Dynamics CRM 4.0 on-premise or Dynamics CRM Online”.
I’ve been giving their suite a test-drive over the last week, and already I’m liking it. After installing it, I dropped a javascript tracking-code snippet onto the main page of my WordPress blog (www.DynamicsCRMTrickBag.com ), and you can see the results here:
It does a LOT more than track anonymous visitors to your web site (e-mail marketing, for example), but the previous figure is a pretty good one-screenshot intro, for now at least. If you’re going to Convergence, Rhett Thompson of CoreMotvies will be there exhibiting, so stop by their booth and say hello. And use the following form (courtesy of DCRMUG member CRMInnovation’s excellent Web2CRM add-on) to register for the April 29 DCRMUG meeting and see CoreMotives integrated marketing suite first-hand.
Richard Knudson — richardk@imginc.net
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Gerrit Said,
March 22, 2010 @ 11:54 am
Hi Richard
Looks great. Just apity the pricing doesn’t have a space for my needs! Especially if you apply the exchange rate it bocomes steeeeep
A while ago you had something that interfaces between CRM and Constant Contact – both for email and web forms. ” Integrate Dynamics CRM and Constant Contact, using CCC from Zero2TenCRM”
How do the solutions compare?
Richard Knudson Said,
March 24, 2010 @ 4:52 am
Hi Gerrit,
Thanks for your comment. So far my experience with CoreMotives has been excellent. I’m able to execute ALL of my e-mail marekting within CRM: create & edit the template, schedule & send the e-mail using CoreMotives servers, automatically track results including opens, clicks, opt-outs, etc., all associated with the CRM contact records. Plus, it has the integrated web tracking also, which gives me much more impactful analytics than Google, since the CoreMotives analytics can be attached to CRM records.
But…you have a point about the pricing model. I guess how steeeeep
it is depends on the value you get from it, but since you’re ultimately paying on a “per interaction” basis, there’s an element of surprise to those monthly invoices that a different pricing model wouldn’t involve!
The main differences between the CoreMotives suite and the CCC product from Zero2TenCRM are:
1. CM has more stuff: e-mail marketing, web analytics, and a webtocrm form tool (I haven’t used that part yet)
2. The CM pricing model is different, as we discussed.
3. CM is more integrated. I liked the CCC application, but I didn’t like how asynchronous the experience was: I never really knew when the constant contact data were updated in CRM. (I think they have an 8-hour window w/in which results get updated. I’m too impatient for that, I guess.)