E-mail Marketing’s Great, but it’s no Substitute for Sales
Or…too much of the Company Kool-Aid can be a Bad Thing
Here’s the Wikipedia definition of E-mail marketing:
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
(Read the full article here: http://en.wikipedia.org/wiki/Email_marketing)
For a lot of small to medium-sized firms it’s become one [...]



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