Internet Marketing in Dynamics CRM Online

I’ve written a few pieces on the general topic of Internet Marketing; you can see them all by selecting the “Internet” category for my blog. A good general introduction to the topic with a couple of videos is covered in this article.

At the June meeting of the Dynamics CRM User Group I’m going to present an updated session on this fast-changing area, I’ll review the new features of Dynamics CRM Online in some detail. I continue to be impressed by the new features the CRM Online team keeps adding! In the Internet Marketing (IM, for short) area I especially like the hsoted landing pages you can create. They’re way better than anything I could ever hope to create, although if you’re familiar with my design and creative skills you might think this is a pretty low bar. Here’s are two examples of IM pipelines I built for a client of mine (United Training — www.UnitedTraining.com — which has its production CRM on Dynamics CRM Online). 

The first is for a series of promotional seminars they’re using to drive demand for their ITIL training programs. Here’s the sweet landing page they can drive traffic to.

The second is for a similar webinar series for Dynamics CRM. Here’s the CRM Essentials Seminar Series landing page.

For either of these landing pages, if you fill out that form and click “register”, an “Internet Lead” record gets created in their CRM, and a campaign response gets created for an IM campaign. Gotta love those campaign responses!

If you attend the DCRMUG meeting on June 25 at 3:00 PM CDT I’ll go through a more complete how-to, discuss some of the pros and cons and alternative approaches. Visit www.DynamicsCRMUserGroup.com/register to register for the DCRMUG meeting.